Author: Leon

There’s a new acronym making the rounds in search marketing circles: AIEO. Artificial Intelligence Engine Optimization. And like most new acronyms in this industry, it’s provoking a mix of genuine interest, healthy skepticism, and a fair amount of confusion about what it actually means and how it differs from what we already do. Let’s cut through the noise. What AIEO Actually Means AIEO is the discipline of optimizing content and brand presence to be referenced, cited, or surfaced by AI-powered search systems — ChatGPT Search, Perplexity, Google’s AI Overviews, Microsoft Copilot, and the wave of AI assistants that have embedded…